We advise several clients from the healthcare industry. Have a look at this excerpt of projects we realized for our clients:
Strategy consulting of pharmaceutical company / OTC (since 2010):
- Continual consultancy on all aspects of strategy, marketing and sales
- Repositioning and Branding
- Development of a new corporate identity
- Development of a new trade-fair appearance (Expopharm 2011 / 2014)
Implementation of many marketing and sales projects for pharmaceutical company / OTC (2010 to 2014)
- Development of a new packaging for an OTC product line
- Conceptualization and implementation of an advertising campaign (basic campaign and seasonal variations) for a new OTC product line
- Development and design of marketing and sales activities to promote the new OTC product line at the pharmacies
- Redesign of a nasal spray and homeopathic drugs
- Development of marketing and sales material to promote the nasal spray and the homeopathic drugs
Development of a new product line: nutritional supplements (2013/14)
- Analysis of market structure and competition
- Brandbuilding
- Redesign of the product line
- Development of an advertising campaign and PoS-material
Marketing and sales consultancy of a medical product line for veterinary use (2011 to 2012)
- Analysis of market structure and competition
- Brandbuilding
- Redesign of the product line
Strategy consulting of a leading online pharmacy (since 2012)
- Continuous advice in all areas of e-commerce, marketing and sales optimization, particularly for the pharmacy brand's repositioning as well as for customer retention and the canvassing of new customers
- Creation of an e-commerce/marketing implementation concept for the mail-order pharmacy for customer analysis, web shop optimization as well as assortment, communication and sales design
- Development of a new corporate identity
- Redesign of the web shop in order to optimize the conversion rate
- Development and elaboration of an independent advertising concept with a new corporate claim
- Development of an advertising campaign for print and online media
- Conception, development and design of an extensive print catalogue for image communication and lead generation
Development of a homeopathic product line (2011)
- Market and customer analysis
- Brandbuilding
- Development of new packaging of three homeopathic remedies