Everything flows!

The health market has always been very complex. But since a few years the changes have become more rapid and radical: The aging of society, the explosive development of online and mobile applications and devices, the digitalization and merging of the healthcare business and the development of a new personal lifestyle (healthstyle) all lead to the emergence of new health market opportunities. Lots of marketing and sales tools loose their importance and radical new approaches to sell services and products to new target groups have to be invented. We know the new key drivers which alter the health business due to our decade experience in markets like food, nutrition, tourism and fitness/wellness.